Wix Studio for US Retail & E-Commerce — What Your Online Store Actually Needs

If you run a retail business in the United States and you're ready to start selling online, you've probably heard that Wix can handle e-commerce. What most guides won't tell you is which plan you actually need, which features are built in versus paid add-ons, and what order to configure everything so your checkout actually works at launch.

This post covers exactly that. Whether you're an Etsy seller ready to build your own site, a boutique owner setting up your first wix website for online store usa customers, or a brick-and-mortar shop adding an online channel, this is the operational guide that covers real costs, real platform behavior, and the setup steps that most guides completely skip.

By the end, you'll know whether Wix fits your specific store type, what it costs in 2026, and how to avoid the configuration mistakes that cause checkout failures and abandoned carts.

⬛ BOTTOM LINE BOX

What you need to know before reading further:

Is Wix a Good Website Builder for a US Online Store?

Yes — for the right store type, Wix is a genuinely strong e-commerce platform in 2026. It is not a compromise choice or a stepping stone. For US small retailers selling physical products, digital goods, or services, Wix Stores provides a fully functional checkout system, native inventory management, real-time shipping rate integration with major US carriers, and sales tax automation through TaxJar.

The honest caveat: Wix is not built for high-volume operations. If you're running a store with thousands of SKUs, wholesale pricing tiers, or complex fulfillment workflows, the platform will feel limiting at around 12-18 months in. But for the vast majority of US small retail businesses starting online, Wix handles everything needed without requiring third-party workarounds.

What types of US retail stores work best on Wix?

The stores that perform best on Wix in the US are product-focused small businesses selling in a defined category with under 500 SKUs. This includes boutique clothing stores, handmade goods sellers, specialty food and beverage brands, gift shops, home décor retailers, pet supply stores, and health and wellness product brands.

Etsy sellers moving to their own site are among the clearest fits — Wix's product variant system, image galleries, and Etsy importer tool make the migration manageable without a developer. Service businesses selling physical add-ons (like a photography studio selling prints, or a salon selling retail products) also benefit from Wix's hybrid booking-plus-store capability through Wix Bookings and Wix Stores operating in parallel on the same site.

What does not work well: stores that need complex B2B pricing, tiered wholesale accounts, or advanced product configurators (build-your-own product types). For those use cases, WooCommerce or Shopify's B2B tier is the more appropriate recommendation.

Does Wix support all the e-commerce features a small US store needs?

Yes — as of 2026, Wix Stores includes the following natively on the Business plan without additional app purchases:

• Product listings with up to 6 variants per product (size, color, material, etc.)

• Inventory tracking per variant with low-stock alerts

• Abandoned cart recovery emails (automated, customizable)

• Discount codes and automatic promotions

• Digital product delivery (instant download after purchase)

• Subscription products for recurring revenue

• Customer accounts and order history

• Real-time shipping rates from USPS, UPS, FedEx, DHL

• Sales tax automation via built-in tax rules or TaxJar integration

• Multi-currency display (with settlement in USD for US businesses)

The features listed above are what distinguish the Business plan from the Core plan. The Core plan does not include Wix Stores — a common source of confusion for first-time buyers who select the cheaper tier and discover they cannot add products to their site.

What are the real limitations of Wix for e-commerce in 2026?

The limitations worth knowing before committing to Wix for your US online store:

Product variant limits. Each product supports up to 6 variant options and up to 1,000 variant combinations. For most small retailers this is more than enough — but if you sell custom products with high configurability (e.g., custom apparel with 10+ print options), this ceiling becomes a hard constraint.

No native B2B pricing. Wix does not support tiered wholesale pricing, customer-group-specific pricing, or minimum order quantities natively. A third-party app (like Wholesale Gorilla) can bridge some of this — but it adds monthly cost and a layer of complexity.

Reporting depth. Wix's built-in analytics cover sales, traffic, and conversion basics. For advanced cohort analysis, customer lifetime value tracking, or detailed channel attribution, you'll need to integrate Google Analytics 4, which connects natively through the Wix Marketing Integrations panel.

Multi-location inventory. Wix does not support multi-warehouse or multi-location stock management natively. If you operate from two physical locations with separate inventory pools, this is a genuine limitation compared to Shopify POS.

Wix E-Commerce Website Cost in the USA — 2026 Breakdown

A Wix online store for a US business costs between $432 and $1,908 per year in platform fees alone, depending on plan and apps. The professional build cost on top of that runs from $1,500 to $8,500+ depending on complexity. Here is the complete cost picture.

How much does the Wix Business plan cost for a US online store?

The Wix Business plan — the minimum tier required for e-commerce in the USA — costs $36 per month billed annually ($432/year) as of 2026. If you pay monthly without an annual commitment, the rate rises to $56/month.

The Business Elite plan at $159/month (billed annually) adds advanced shipping and analytics features, priority customer support, and higher storage allocations — relevant for stores processing high order volumes or needing advanced reporting.

All plans include hosting on Wix's Google Cloud infrastructure (99.9% uptime), free SSL, a free domain for the first year, and CDN-delivered image loading.

Transaction fees: Wix does not add a platform transaction fee on top of payment processing. When using Wix Payments, you pay the standard processing rate of 2.9% + $0.30 per transaction — identical to Stripe's standard rate. If you use a third-party payment gateway (PayPal, Square), Wix charges an additional fee of 0.5-2.5% depending on your plan tier. Using Wix Payments natively avoids this entirely.

What does a professionally built Wix online store cost in 2026?

A professionally built Wix store built by a Wix Studio agency in 2026 runs approximately:

These figures reflect US market agency rates in 2026. Freelancers may quote 30–40% less — but typically without the structural SEO setup, schema configuration, and post-launch testing that agency builds include.

Before committing to a build, we recommend reviewing transparent website design pricing

Ongoing costs to factor in:

• Wix Business plan: $36/month

• Domain renewal (after year 1): $14.95/year

• Email marketing (Wix Email Marketing or Klaviyo): $0–$45/month depending on list size

• TaxJar integration (if needed beyond basic tax rules): from $19/month

• Product photography: variable — $50–$300 per session if self-managed

Are there hidden costs in a Wix online store?

Yes — three costs that most Wix e-commerce guides do not mention upfront:

App subscription stacking. Wix's App Market offers powerful add-ons, but each carries its own monthly subscription. It is common for small store owners to install 3–5 apps within the first six months. At $10–$30/month each, this can quietly add $50–$150/month to your running costs. Before installing an app, check whether the Business Elite plan covers the feature natively.

Product image processing. Wix compresses and serves images through its CDN automatically — but if your supplier provides low-resolution product images, the output quality suffers. Professional product image preparation (background removal, cropping to consistent dimensions, file naming for SEO) is often a hidden labor cost, especially when launching with 100+ products.

Post-launch SEO setup. A Wix site built without proper SEO configuration — URL structure, page meta data, structured data, Google Search Console connection — will not rank. Wix's SEO tools are genuinely capable (Wix SEO Settings tab, automated sitemap generation, structured data fields), but they must be actively configured. Many businesses discover this 3–6 months after launch when the site has received no organic traffic. Factoring SEO setup into your initial build cost saves money long-term.

Wix vs Shopify for Small Online Stores — The Honest Comparison

For most US small retailers with under 500 products and under $20,000/month in revenue, Wix is the more cost-effective and faster-to-launch choice in 2026. Here is the honest breakdown by scenario.

When does Wix beat Shopify for a US small store?

Wix outperforms Shopify in these specific scenarios:

1. You need a site that's more than just a store. If your business requires blog content, a booking system, a portfolio, a local SEO landing page, and a store — all integrated under one domain — Wix handles all of these natively in a single editor. Shopify's content and page-building tools remain weaker than its commerce engine. Adding a blog with proper SEO structure to a Shopify store typically requires third-party app workarounds that Wix handles natively.

2. Your monthly revenue is under $10,000. At this revenue level, Shopify's basic plan ($39/month) is comparable to Wix's Business plan on price — but Shopify charges a 2% transaction fee if you use a payment processor other than Shopify Payments, whereas Wix's fee is 0.5% on the Business plan using a third-party processor. At $5,000/month in sales, that 1.5% difference equals $900/year saved on Wix.

3. Design flexibility and brand identity matter. Wix Studio's design system gives a Wix Studio agency significantly more creative control over layout, animation, and visual branding than Shopify's theme system allows without custom code. For lifestyle brands, boutiques, and artisan sellers where aesthetics drive conversions, Wix Studio produces a more compelling customer experience.

4. You're launching within 4 weeks. A Wix store can be production-ready in 3–4 weeks with a focused agency build. A Shopify store at equivalent quality with custom theme development typically takes 6–8 weeks.

When should a US store choose Shopify over Wix?

Shopify is the stronger choice in these specific scenarios:

High order volume (over $30,000/month in sales). Shopify's order management system, fulfillment integrations, and reporting infrastructure are more mature for high-volume operations. Shopify's Shipping API connects directly with third-party logistics (3PL) providers in ways Wix does not yet match natively.

Multi-channel selling at scale. Shopify's native integrations with Amazon Seller Central, Walmart Marketplace, TikTok Shop, and Instagram Shopping are tighter and more stable than Wix's equivalents. If your business model relies on selling across five or more channels simultaneously, Shopify is the more reliable infrastructure.

Dropshipping with supplier API connections. Shopify's Oberlo (now DSers) and AutoDS integrations for dropshipping are significantly more robust than Wix's dropshipping app options. If you are building a dropshipping business model, Shopify has a clear operational advantage.

You have a developer on staff. Shopify's Liquid templating language and Admin API give a skilled developer far more control over complex customization. Since Zentus does not offer heavy custom coding, this scenario is one where Shopify plus a dedicated developer is a more honest recommendation.

How to Set Up a Wix Online Store — The Right Sequence

Setting up a Wix online store correctly takes 7 operational steps completed in a specific order. Most guides list these as independent tasks. In practice, completing them out of sequence causes checkout failures, incorrect tax charges, and shipping calculation errors that only appear when a real customer tries to purchase.

What is the correct setup sequence for a Wix store?

The correct configuration order for a US Wix store is:

Step 1 — Activate Wix Stores in your dashboard and select Business or Business Elite plan. This unlocks the full e-commerce panel.

Step 2 — Set up Wix Payments (or connect PayPal/Square) through the Payments section in your Wix dashboard. Your payment processor must be active and verified BEFORE adding shipping rates — Wix ties payment method availability to shipping zone completion in the checkout flow.

Step 3 — Configure shipping zones and rates via Wix Shipping Settings. Define which US states or regions you ship to, select your rate method (flat rate, weight-based, or live carrier rates), and connect your preferred carrier (USPS, UPS, FedEx, or DHL) for real-time rate calculation.

Step 4 — Set up sales tax rules via the Wix Tax Settings panel. For US stores, you can set manual tax rates by state or connect TaxJar for automated economic nexus compliance. This step must come AFTER shipping zones because Wix calculates tax based on the shipping destination — not the billing address.

Step 5 — Build your product catalog. Add products, configure variants (size, color, material), set prices, upload images (minimum 1000x1000px for zoom functionality), and set inventory quantities.

Step 6 — Configure your store policies — returns, refunds, shipping, and privacy — through the Wix Stores Policy page section. These appear in checkout and are legally required for US consumer protection compliance.

Step 7 — Test checkout end-to-end using Wix's test order feature before going live. Confirm that shipping rates calculate correctly to at least 3 different US states, tax applies correctly, and order confirmation emails arrive with correct product details.

How do I set up shipping and tax correctly for US customers?

For a US Wix store, shipping and tax configuration is the most technically complex part of setup — and the part most commonly done incorrectly.

Shipping setup: In the Wix Shipping Settings panel, create shipping zones that cover the contiguous 48 states, Alaska, Hawaii (separately — carriers charge different rates), and international if relevant. For live carrier rates, you must enter your store's zip code accurately — Wix uses this as the origin point for USPS, UPS, and FedEx rate calculations. An incorrect origin zip code produces wrong shipping quotes at checkout, which is one of the top causes of cart abandonment in new Wix stores.

Tax setup: US sales tax is state-specific and driven by economic nexus rules established after the 2018 South Dakota v. Wayfair Supreme Court ruling. If your business has nexus in a state (either physical presence or sufficient sales volume — thresholds vary by state but commonly $100,000/year or 200 transactions), you must collect sales tax in that state. Wix's manual tax tool handles straightforward cases. For stores selling into more than 5 states, TaxJar's integration (available through the Wix App Market, from $19/month) automates nexus tracking and filing preparation — a meaningful compliance investment that prevents IRS and state revenue department issues.

Working exclusively in Wix Studio, the configuration step most agencies overlook is the shipping zone and payment method linking — Wix's checkout engine will silently suppress shipping rate options if your payment gateway is not fully verified before shipping zones are saved. Always verify payment first.

What Most Wix E-Commerce Guides Get Wrong About US Stores

Every Wix e-commerce guide covers features. None of them cover the single operational reality that determines whether a Wix store succeeds or fails in the first 90 days: the relationship between your checkout configuration, your shipping rules, and your tax settings acting as a connected system — not three independent settings panels.

Why does checkout failure happen on new Wix stores?

Checkout failure — where a customer adds items to cart but cannot complete a purchase — happens on new Wix stores for one of three predictable reasons.

Reason 1: Payment gateway not fully verified. Wix Payments requires identity verification (SSN last 4 digits, business EIN, bank account connection) before it can process live transactions. If this verification is pending, the checkout will display payment options but fail at transaction submission. Many store owners launch before completing this step.

Reason 2: No shipping rate covers the customer's location. If you set up shipping zones for the continental US but did not create a separate zone for Alaska or Hawaii, customers in those states see no shipping options at checkout — and cannot complete the purchase. The cart appears to work; the checkout silently blocks.

Reason 3: Tax rule set to "taxable" without a connected rate. If you set a product as taxable but have not entered a tax rate for the state you're shipping to, Wix does not apply a zero rate — it either errors or displays an incomplete checkout screen depending on the browser.

The fix: Always run Wix's test order tool (available in the Wix Stores dashboard) to a minimum of five US zip codes representing different states before going live. This surfaces all three failure types before a real customer encounters them.

What does no guide tell you about Wix abandoned cart recovery?

Abandoned cart recovery is one of Wix's most valuable native e-commerce features — and the setup step that 80% of new Wix store owners never activate.

Wix includes automated abandoned cart recovery emails on the Business plan at no additional cost. The system triggers an email to a logged-in customer (or to anyone who entered their email in checkout) when a cart is abandoned for more than one hour.

Here is what guides do not tell you: Wix abandoned cart emails are OFF by default. They must be manually enabled through the Wix Marketing Tools panel, under Automations. The path is: Dashboard → Marketing & SEO → Automations → Create New Automation → E-commerce → Cart Abandoned.

You must also set:

• Trigger delay (1 hour is the default — testing suggests 2–4 hours performs better for considered purchases over $50)

• Email template (Wix provides a default template, but customizing it with your product name, a discount code, and your brand visuals significantly improves recovery rates)

• Follow-up email (a second recovery email at 24 hours, with a small discount offer, recovers a meaningful additional percentage of abandoned carts — Wix's automation system supports this as a two-step sequence)

In a Wix Studio build, the distinction between a configured automation and a default state store matters enormously — the platform will not warn you that recovery emails are inactive. It simply won't send them.

What compliance requirements apply to US e-commerce stores?

US e-commerce stores face several compliance requirements that most Wix setup guides do not address:

ADA Website Accessibility (Americans with Disabilities Act). Federal courts have increasingly ruled that commercial websites must meet WCAG 2.1 AA accessibility standards. For US online stores, this means product images must have descriptive alt text, all interactive elements must be keyboard-navigable, and color contrast ratios must meet minimum standards. Wix Studio's built-in accessibility tools handle structural compliance, but product image alt text must be manually entered for every product listing — it is not automated.

FTC Disclosure Requirements. If you use influencer marketing, affiliate links, or paid reviews, the FTC requires clear and conspicuous disclosure. This applies to content on your Wix site, social embeds, and any testimonials displayed. Wix's native policy page tool does not auto-generate FTC disclosure language — you must add it manually.

California Consumer Privacy Act (CCPA). If you sell to California residents and meet threshold criteria (annual revenue over $25M, or data on 50,000+ consumers, or 50%+ of revenue from selling personal data), your Wix store must include a "Do Not Sell My Personal Information" opt-out mechanism. Wix has a Privacy Policy generator that covers CCPA language — but you must activate it and review it with a legal advisor for your specific business situation.

Our US e-commerce web design service covers ADA accessibility setup, policy page configuration, and Google Analytics 4 compliance integration as part of the standard build process. See our US e-commerce design service here.

Wix Inventory Management for Small US Retail Stores

Wix Stores includes native inventory tracking on all e-commerce plans — no third-party app required for standard single-location inventory management. Here is what it covers and where the limits are.

How does Wix inventory tracking work for small stores?

Wix inventory management operates at the product-variant level. For each product you list, you can set:

• Stock quantity per variant (e.g., 12 units of Size S in Red, 6 units of Size M in Blue)

• Low-stock alert threshold (Wix notifies you via email when stock drops below your defined number)

• Out-of-stock behavior (either hide the product, show it as unavailable, or allow backorder purchase)

• Track inventory toggle (you can disable tracking for products where quantity is unlimited or irrelevant, such as digital downloads)

The Wix Stores Inventory panel (found under Catalog → Inventory in your dashboard) gives a consolidated view of all products and their current stock levels. You can update quantities individually or via CSV bulk upload — useful when restocking from a supplier.

The platform behavior that surprises most retail clients is that Wix does not automatically reduce inventory when an order is placed through a third-party marketplace (Amazon, eBay, Etsy). Wix inventory only decrements automatically on purchases made directly through your Wix store. If you sell across multiple channels, you need a multi-channel inventory sync app (such as Trunk or Skubana) to keep stock levels consistent.

Can Wix handle product variants and collections for a US store?

Yes — Wix Stores supports product variants and collections natively, with the following specifics:

Variants: Each product supports up to 6 variant options (e.g., Size, Color, Material, Style, Length, Finish). Each option can have up to 30 choices, and the total number of variant combinations per product is capped at 1,000. For the overwhelming majority of US small retailers, this is sufficient.

Collections: Wix allows you to organize products into Collections (Wix's term for categories). A single product can belong to multiple collections — so a "Red Floral Dress" can appear in both your "Dresses" collection and your "Summer Sale" collection simultaneously. Collections can be displayed as gallery pages, dropdown menus, or sidebar filters — all configurable within the Wix Editor's store settings.

Filters: On the Business Elite plan, Wix Stores adds Product Filters — a faceted search system that lets customers filter by price range, color, size, or any custom attribute. On the Business plan, basic sorting (price, popularity, newness) is available, but full faceted filtering requires the Elite tier or a third-party filtering app from the Wix App Market.

Wix Shipping and Tax Features for US Online Retailers

Wix's shipping and tax tools are purpose-built for US commerce compliance and cover the majority of scenarios small retailers encounter. Here is what each system covers in practical operational terms.

H3: What US shipping carriers does Wix integrate with?

Wix integrates with the following US carriers for real-time rate calculation at checkout:

• USPS — Priority Mail, Priority Mail Express, Ground Advantage, First-Class Package

• UPS — Ground, 2-Day Air, Next Day Air

• FedEx — Ground, 2Day, Standard Overnight, Home Delivery

• DHL Express — international shipping from US origin

Live carrier rates pull real-time quotes based on package dimensions, weight, origin zip code, and destination zip code. For this to function accurately, you must enter product weights in each product listing and your store's origin zip code in Wix Shipping Settings.

Flat rate and free shipping options are also available as alternatives or supplements to live rates. A common US store configuration is: free shipping on orders over $75 (a conversion driver), flat rate $6.99 on orders under $75, and live carrier rates for express delivery.

Wix also integrates with ShipStation for multi-carrier shipping label generation and order management — useful once your daily order volume makes manual label printing inefficient.

How does Wix handle US sales tax for online stores?

Wix's built-in tax system supports manual state-by-state tax configuration for US sellers. You set the tax rate for each state where you have economic nexus — the platform then applies the appropriate rate based on the shipping destination for each order.

For straightforward situations — a business with nexus in one or two states — Wix's manual tax system is entirely sufficient and costs nothing beyond your plan.

For multi-state sellers, the TaxJar integration (available in the Wix App Market, from $19/month for small stores) automates:

• Economic nexus threshold monitoring by state

• Automatic rate application including county and city-level tax (US sales tax has over 11,000 jurisdictions)

• AutoFile for automated state tax return filing

• Rate accuracy updates when state laws change

As of 2026, economic nexus thresholds vary by state. The most common threshold is $100,000 in annual sales or 200 transactions into a state — but nine states have lower thresholds, and a handful have no threshold at all. TaxJar's dashboard monitors your exposure automatically and alerts you before you cross a threshold — preventing compliance surprises.

Who Should Use Wix for Their US Online Store — And Who Shouldn't

Not every US retailer is the right fit for Wix. Here is the honest two-column assessment.

What types of US stores are the strongest fit for Wix?

Strong Fit — Wix is the right platform:

Less Ideal Fit — A different platform may serve you better:

Common Mistakes US Businesses Make Setting Up Wix Stores

The most costly Wix e-commerce mistakes happen in the first 30 days and are almost entirely avoidable. Here are the ones that come up repeatedly.

Why do Wix store product images hurt conversions?

Poor product photography and incorrect image configuration is the number one conversion killer on new Wix stores — and it has nothing to do with the platform itself.

Wix displays product images at their uploaded resolution, compressed via CDN. For the product zoom feature to function (a standard expectation for online retail), images must be at least 1000x1000 pixels. Images below this resolution will display as static without zoom — immediately signaling to a customer that the store is not professionally built.

The second image mistake: inconsistent aspect ratios across your product catalog. Wix's product gallery displays images in a uniform grid. If some product photos are square, some are portrait, and some are landscape, the grid displays with awkward cropping or whitespace. Standardizing all product images to a single ratio (1:1 square is the safest) before uploading takes time upfront but produces a professional, consistent store appearance.

Consistent, high-resolution product imagery with white or neutral backgrounds is the single highest-ROI pre-launch investment a US retailer can make.

What SEO mistakes do new Wix store owners make?

Three SEO configuration mistakes are common in new Wix stores built without agency involvement:

1. Default URL slugs left unchanged. Wix generates URL slugs automatically from product names. A product called "Women's Blue Floral Wrap Dress — Summer 2026" generates a slug like /product-page/women-s-blue-floral-wrap-dress-summer-2026. While descriptive, this is too long. Manually setting slugs to /shop/blue-floral-wrap-dress improves crawlability and readability. This is done individually in each product listing under the Wix SEO Settings tab at the product level.

2. Missing collection page meta data. Store owners spend time writing product descriptions but leave Collection page title tags and meta descriptions blank. These collection pages — /shop/dresses, /shop/accessories — are high-value category pages that can rank for category-level search terms if properly optimized. Wix allows individual SEO settings for each collection page.

3. No structured data for products. Wix auto-generates basic Product schema for your listings, but as of 2026 it does not automatically include aggregateRating or offers schema nodes that Google uses for rich results (star ratings and price display in search results). A Wix Studio agency can add supplementary JSON-LD to product pages through the Wix SEO Settings panel's header code injection tool.

What plan mistake do US retailers most commonly make on Wix?

The most common and costly plan mistake is starting on the Core plan ($29/month) instead of the Business plan ($36/month) — a $7/month difference that locks the entire e-commerce system.

The Core plan is not an e-commerce plan. It does not include Wix Stores, meaning you cannot add a shopping cart, accept payments, manage inventory, or set up shipping. This mistake happens because Wix's plan selection page emphasizes that Core includes a free domain, SSL, and professional features — and small business owners who don't read the e-commerce feature list assume "professional" means "complete."

After selecting Core, upgrading to Business mid-setup does not delete work already done — but it requires a plan switch that can disrupt billing cycles and, in some cases, requires a brief site-unpublishing period. Starting on the correct plan from day one avoids this friction entirely.

At $36/month for Business, the cost difference from Core across a full year is $84 — a negligible figure relative to the operational disruption of an unplanned plan switch.

Frequently Asked Questions About Wix Online Stores in the USA

Ready to Launch Your US Online Store on Wix Studio?

If you've read this far, you have a clear picture of what Wix can do for your US retail business, what it costs, and what setup steps to prioritize. The platform is genuinely capable for the right store type — and getting the technical configuration right from the start determines whether your store earns traffic and converts visitors or sits invisible on page four of Google.

At Zentus & Co., we build Wix Studio e-commerce sites for US retailers — handling everything from store architecture and product catalog setup to shipping configuration, SEO structure, and ADA accessibility compliance. We work with boutique owners, artisan sellers, specialty brands, and brick-and-mortar businesses adding their first online sales channel.

Visual presentation is key, mirroring the portfolio layouts required for a wix website for wedding planners usa

Talk to Us About Your Wix Store →

No sales pressure. Just a clear conversation about what your store needs and what it will cost.