Most new Wix stores stall not because of design, but because of build order. This guide walks through the exact first-product-to-first-sale sequence — foundations, products, payments, shipping, tax and checkout — plus current 2026 pricing and the pre-launch checks that catch failures before customers do.

Wix Payments charges more than one fee — and most owners never notice the second one. This guide breaks down the processing fee vs the hidden transaction fee, compares Wix Payments to Stripe and PayPal, shows real payout speeds, and reveals the exact sales volume where upgrading your Wix plan pays for itself in removed fees.

Shopify costs small stores over $2,400/year before transaction fees — but most wix vs shopify comparisons were written in 2022 and skip the fee math entirely. This 2026 breakdown covers real pricing, the exact revenue threshold where switching to Shopify makes financial sense, why hybrid businesses consistently choose Wix, and what the generic comparison articles get wrong about total cost of ownership. If you're deciding between the two, this is the number-first answer you a