Wix Pricing Plans UK 2026 Compared

Wix Pricing Plans UK 2026: Quick Plan Verdict

If you only read one section, read this one. Wix pricing plans UK 2026 run across five tiers — Light, Core, Business Basic, Business Unlimited and Business Elite — and the right one depends entirely on whether you sell services, sell products, or just need a professional presence online.

Service business, no online payments: Light is usually enough — a portfolio, contact forms and enquiries.

Service business taking bookings or deposits: Core is the realistic minimum — this is where Wix Payments and Wix Bookings properly unlock.

UK online store (ecommerce): Business Basic is the entry point for a functioning shop; Business Unlimited removes the friction most stores hit within six months.

High-volume store or multi-staff operation: Business Elite adds priority support, custom reporting and higher order-volume headroom.

Nobody should default to the most expensive plan "just in case" — the ecommerce plan trap (covered below) costs UK businesses real money every month.

Introduction

Choosing between Wix pricing plans UK 2026 comes down to one decision: how much of Wix's paid infrastructure does your business actually use? Light, Core, Business Basic, Business Unlimited and Business Elite all run the same editor and the same design tools — what changes between them is storage, ecommerce access, staff seats, automation, and how Wix Payments and transaction fees apply to your account. Most UK business owners either overpay for headroom they'll never use, or underpay and hit a paywall mid-project when they try to add bookings, a shop, or a second staff login.

This guide breaks down what each plan costs in GBP this month, which plan a UK service business genuinely needs versus a UK online store, where transaction fees bite, and the exact plan-selection trap that causes first-time Wix buyers in the UK to overpay by £15–£25 a month for features they never touch.

The Wix Plan Lineup: Light, Core, Business Basic, Business Unlimited and Business Elite

Wix restructured its plan lineup so that each tier maps to a specific business need rather than a vague "level" of website. Wix Studio for small business setups typically start on Core or Business Basic, because Light doesn't unlock the automation and booking tools most service businesses eventually need.

What are the current Wix plans available in the UK?

The current lineup is Light, Core, Business Basic, Business Unlimited and Business Elite. Light and Core are aimed at sites without a full online store; Business Basic, Business Unlimited and Business Elite unlock ecommerce, inventory, and abandoned-cart recovery at increasing capacity levels.

What is the difference between Light, Core and Business plans?

Light gives you a professional site with forms and basic automations. Core adds Wix Bookings, Wix Payments acceptance and more storage. Business plans add a full online store, product catalogues and ecommerce-specific marketing tools that Light and Core don't include at all.

Is there a free Wix plan and is it usable for a UK business?

Wix's free tier exists but is not usable for a real UK business — it carries Wix branding, no custom domain, and no payment acceptance. Treat it as a trial editor, not a launch option; any business taking bookings or payments needs at least Core.

Plan-by-Plan Breakdown: What Each UK Plan Costs and Includes in 2026

Here is the current plan ladder in GBP, based on annual billing (the standard way most UK businesses buy Wix).

Plan	Price (per month, billed annually)	What It Unlocks	Best For
Light	~£10.50	Custom domain, forms, basic automations, no ecommerce	Portfolios, enquiry-only sites
Core	~£18.50	Wix Bookings, Wix Payments, 3 staff logins, more storage	Service businesses, clinics, salons
Business Basic	~£27	Full online store, up to 100 products showcased, basic ecommerce tools	Small UK online shops
Business Unlimited	~£31	Unlimited products, abandoned cart recovery, subscriptions	Growing UK ecommerce stores
Business Elite	~£159	Custom reporting, priority support, higher automation limits	High-volume or multi-brand stores

Prices checked for July 2026. Always verify current Wix and tool pricing before you buy — platform pricing can change.

What does each Wix plan cost per month in GBP in 2026?

As shown above, prices range from roughly £10.50 a month for Light to £159 a month for Business Elite, with the biggest jump occurring between Business Unlimited and Business Elite rather than between the lower tiers.

What features unlock at each plan tier?

Bookings and payment acceptance unlock at Core; a genuine online store unlocks at Business Basic; unlimited product listings and cart recovery unlock at Business Unlimited; and custom reporting plus priority support unlock only at Business Elite.

How do plan prices change with annual vs monthly billing?

Monthly, rolling billing typically costs 20–25% more per month than the annual rate shown above — annual billing is nearly always the better deal unless you're testing Wix for under three months.

Which Plan for a UK Service Business (No Online Store)?

A UK service business — a clinic, tradesperson, consultant, or studio — rarely needs a full ecommerce plan. What it needs is booking, deposits, and client communication, all of which sit on Core, not Business.

Which Wix plan does a UK service business need?

Most UK service businesses should run on Core, which includes Wix Bookings, Wix Payments acceptance, and enough storage for a service catalogue and gallery without paying for ecommerce infrastructure they'll never use.

Can a service business run on Wix Light or Core?

Light works only if you take zero online payments and rely purely on phone or email enquiries; the moment you want online booking or deposits, you need Core, which is the practical floor for any UK service business.

Which plan do you need for booking and payments?

You need Core at minimum to accept Wix Payments and run Wix Bookings properly — Light does not include payment acceptance, so bookings without deposits are the only option on that tier.

Which Plan for a UK Online Store (Ecommerce)?

Ecommerce is where plan selection gets expensive if you guess wrong. A Wix vs Shopify comparison is worth reading before committing, because Wix's ecommerce plans behave differently to Shopify's flat-tier model.

Which Wix plan unlocks a full UK online store?

Business Basic is the entry point for a genuine online store — product pages, cart, and checkout all activate here, whereas Core only allows a very limited "sell a few items" setup without full inventory tools.

Do you need Business Unlimited or is Business Basic enough?

Business Basic is enough for a small catalogue under roughly 100 products with occasional sales; once you need abandoned-cart recovery, subscriptions, or unlimited products, Business Unlimited pays for the extra £4–£5 a month quickly.

What ecommerce features are gated to higher plans?

Abandoned-cart email automation, subscription products, and advanced reporting are gated to Business Unlimited and Business Elite — Business Basic gives you a working store but without the retention tools that recover lost sales.

Which Plan for Bookings, Memberships and Payments?

Bookings and payments are the single biggest reason UK service businesses upgrade past Light. The Wix Bookings deposits guide covers the deposit-collection setup in detail once you're on the right plan.

Which plan do you need for Wix Bookings and memberships?

Core is the minimum plan for Wix Bookings with payment collection; memberships and recurring plans work more reliably from Business Basic upward, where storage and automation limits are higher.

Do recurring payments require a Business plan?

Recurring payments and subscriptions technically start working from Core, but reliable automation and reminders for recurring billing are better supported from Business Basic upward, especially for multi-staff calendars.

Which plan is the minimum for taking deposits?

Core is the minimum plan that allows Wix Payments to collect a deposit at the point of booking — Light cannot process any online payment, deposit or otherwise.

Transaction Fees: How Wix Payments Pricing Affects Your Plan Choice

Plan price is only half the cost story — transaction fees on every sale or booking payment quietly add up across a year.

Payment Method	Typical UK Fee	Applies On
Wix Payments (standard cards)	~1.5%–2.9% + 20p	Core and above
Wix Payments (Business Elite)	Custom/negotiated rates	Business Elite only
Third-party gateways (Stripe/PayPal)	~1.5%–2.9% + 20p	All plans, added on top

Does Wix charge transaction fees on UK plans?

Yes — Wix Payments charges a per-transaction fee on every plan, including Business Elite; there is no Wix plan in the UK that removes transaction fees entirely, only ones that negotiate lower custom rates at high volume.

How do Wix Payments fees compare to Stripe UK?

Wix Payments and Stripe UK sit in a similar 1.5%–2.9% + 20p range for standard UK cards, so switching processors rarely saves money — the bigger cost driver is plan tier, not payment gateway choice.

Which plans remove transaction fees entirely?

No standard Wix plan removes transaction fees outright; Business Elite is the only tier where Wix will discuss custom processing rates, and even then a fee still applies per transaction.

Annual vs Monthly Billing: The Hidden UK Cost Difference

The published monthly price on Wix's pricing page is almost never what monthly billing actually costs.

Billing Type	Relative Monthly Cost	Best For
Annual (paid upfront)	Baseline (lowest)	Committed UK businesses
Monthly (rolling)	~20–25% higher per month	Short-term testing

Prices checked for July 2026. Always verify current Wix and tool pricing before you buy — platform pricing can change.

How much do you save paying annually vs monthly on Wix?

Paying annually typically saves 20–25% compared to the rolling monthly rate, which on a Business Unlimited plan can mean £70–£90 saved per year for committing upfront instead of paying month to month.

Are there hidden costs in Wix UK pricing?

Yes — domain renewal, premium apps, and email marketing credits sit outside the base plan price and are the most commonly missed costs when UK owners budget for their first year on Wix.

What add-ons increase the real cost of a Wix plan?

Business email (Google Workspace via Wix), advanced SEO apps, and third-party booking or loyalty integrations are the add-ons that most often push the real monthly cost £10–£30 above the advertised plan price.

What a Wix Website Costs to Run Per Year in the UK in 2026

Beyond the monthly plan fee, budget for the full annual picture before you commit.

Cost Item	Typical UK Annual Cost (2026)	Notes
Wix plan (Core, annual)	~£222/year	Baseline for service businesses
Wix plan (Business Unlimited, annual)	~£372/year	Baseline for ecommerce stores
Custom domain	~£15–£20/year	Often included year 1
Business email	~£60–£72/year	Per mailbox
Premium apps (booking, reviews, SEO)	~£50–£200/year	Optional, business-dependent

Prices checked for July 2026. Always verify current Wix and tool pricing before you buy — platform pricing can change.

What does a Wix website cost per year to run in the UK?

A realistic annual cost for a UK service business sits around £280–£450 a year including plan, domain and one premium app, while an ecommerce store on Business Unlimited lands closer to £450–£650 a year once email and apps are included.

How do Wix plan costs compare to Shopify UK?

Shopify's UK entry plan runs comparably to Wix Business Basic in monthly price, but Shopify adds separate app-store costs and payment gateway fees more aggressively — Wix tends to bundle more into the base plan for small UK stores. For a full breakdown, see this Wix vs Shopify comparison.

What is the total cost of ownership for a UK Wix site?

Total cost of ownership includes the plan, domain, email, apps and any professional setup — for build costs specifically, see this Wix website design cost UK breakdown and this small business website cost UK guide, alongside our UK Wix agency services and website design pricing.

When Each Wix Plan Pays for Itself in UK Business Value

The right plan isn't the cheapest one — it's the one whose extra cost is smaller than the revenue or time it unlocks.

At what revenue does Business Elite pay off?

Business Elite typically pays off once a store is processing enough monthly volume that priority support and custom reporting save more staff time than the £120+ price gap to Business Unlimited costs — usually multi-thousand-pound monthly revenue stores.

How many sales make the ecommerce plan worthwhile?

If you're selling more than a handful of products a month, Business Basic's cart and catalogue tools already outperform trying to sell via Core's limited product widget — the ecommerce plan pays off almost immediately at that volume.

When does upgrading a plan increase profit?

A plan upgrade increases profit when the feature it unlocks — cart recovery, deposits, or subscriptions — recovers more in lost sales than the monthly price difference, which is usually within the first one or two recovered orders.

The Ecommerce Plan Trap Most UK First-Time Wix Buyers Fall Into

In a Wix Studio build, the setup detail that changes the outcome is plan selection made before, not after, scoping the actual feature list a business needs.

Why do UK buyers overpay for Wix plans they don't need?

Many UK buyers assume a "Business" plan is always required for a professional site, when in fact Core covers most service businesses completely — the word "Business" in the plan name doesn't mean it's the appropriate tier for every business.

What is the cost of buying the wrong plan tier?

Buying Business Unlimited when Core would suffice typically wastes £12–£13 a month, or £150+ a year, for ecommerce tools a pure service business never uses — a cost that compounds silently across multiple years.

How does the ecommerce plan trap affect first-time buyers?

First-time buyers often see the ecommerce plan as "more professional" and choose it by default; the practical issue is that paying for unused ecommerce infrastructure doesn't improve booking conversion or client trust — the right plan for your actual workflow does.

Plan, Payment and Upgrade Checks Before You Commit to a Wix Plan

Run these checks before entering payment details on any Wix plan.

• ☐ Confirm whether you need online payments at all — if not, Light may genuinely be enough.

• ☐ Confirm whether you need bookings or deposits — if yes, Core is your floor.

• ☐ Confirm your expected product count — under 100 products fits Business Basic; more needs Business Unlimited.

• ☐ Check current transaction fee rates against your average order value.

• ☐ Compare annual vs monthly pricing before entering card details.

• ☐ Test ecommerce or booking features on a free trial or lower tier first.

What plan checks should you run before subscribing?

Before subscribing, confirm your payment needs, product volume, and staff login count, since these three factors alone determine 90% of which plan tier actually fits, regardless of what plan name sounds most "professional."

How to test ecommerce and booking features before committing?

Use Wix's editor in preview mode on a lower tier first to confirm the booking calendar or product catalogue behaves the way your business needs before upgrading to a plan you can't easily downgrade from mid-year.

What payment and upgrade flexibility checks matter?

Confirm that upgrading mid-year prorates correctly and that downgrading isn't blocked by stored products or bookings — Wix allows upgrades any time, but downgrading a live ecommerce store needs planning around existing orders.

Frequently Asked Questions About Wix Pricing Plans UK 2026

How much does Wix cost per month in the UK in 2026?

Wix costs between roughly £10.50 a month (Light) and £159 a month (Business Elite) on annual billing, with most UK service businesses landing on Core at around £18.50 a month and most stores on Business Basic or Business Unlimited.

Which Wix plan is best for a UK small business?

The best plan depends on function, not size — a service business without online payments fits Light, one taking bookings or deposits fits Core, and one running a product-based shop fits Business Basic or Business Unlimited.

What is the difference between Wix Light, Core and Business plans?

Light covers a professional site with no payment acceptance, Core adds bookings and payments, and Business plans add a full ecommerce store with product catalogues, cart, and checkout that neither Light nor Core includes.

Which Wix plan do I need for an online store in the UK?

You need Business Basic at minimum for a genuine UK online store; Business Unlimited is worth the extra cost once you exceed roughly 100 products or want abandoned-cart recovery running automatically.

Does Wix charge transaction fees on UK plans?

Yes, every Wix plan carries a Wix Payments transaction fee, typically in the 1.5%–2.9% + 20p range for UK cards — only Business Elite offers the possibility of custom negotiated rates at high volume.

Is Wix cheaper than Shopify in the UK?

Wix is generally cheaper for small UK stores because more ecommerce tools are bundled into the base plan price, while Shopify often requires separate apps and gateway fees that add up faster at low sales volume.

Which Wix plan unlocks ecommerce in the UK?

Business Basic is the first plan that unlocks a genuine online store with product pages and checkout — Core only supports very limited item sales without full inventory or cart functionality.

Can I upgrade my Wix plan later?

Yes, Wix allows plan upgrades at any time with prorated billing, so starting on Core and moving to a Business plan once you launch a store is a common and low-risk approach for UK businesses.

What is included in Wix Business Elite in the UK?

Business Elite includes everything in Business Unlimited plus priority customer support, custom reporting tools, and higher automation and order-volume limits, aimed at high-turnover UK stores rather than typical small shops.

Which Wix plan do I need for bookings and payments?

Core is the minimum plan required to run Wix Bookings with online payment or deposit collection — Light does not support any form of online payment acceptance.

Is there a free Wix plan for UK businesses?

There is a free tier, but it carries Wix branding, no custom domain, and no payment processing, making it unsuitable for any UK business that needs to look professional or accept online payments.

How much does Wix cost per year in the UK?

Annually, a UK service business typically spends £280–£450 a year including plan, domain and one app, while an ecommerce store on Business Unlimited typically spends £450–£650 a year across the same categories.

Conclusion: Which Wix Plan Should You Choose?

Choose Light only if you take zero online payments. Choose Core if you take bookings, deposits, or client payments without selling physical products. Choose Business Basic or Business Unlimited if you're running a genuine online store, and reserve Business Elite for high-volume operations that need custom reporting and priority support. The most expensive mistake in Wix pricing plans UK 2026 isn't picking the wrong feature — it's picking a plan based on the word "Business" rather than what your workflow actually requires.

If you'd rather have a Wix Studio specialist scope the right plan and build it properly the first time, book a free consultation and we'll walk through your specific service or ecommerce workflow before you subscribe to anything.