Shopify costs small stores over $2,400/year before transaction fees — but most wix vs shopify comparisons were written in 2022 and skip the fee math entirely. This 2026 breakdown covers real pricing, the exact revenue threshold where switching to Shopify makes financial sense, why hybrid businesses consistently choose Wix, and what the generic comparison articles get wrong about total cost of ownership. If you're deciding between the two, this is the number-first answer you a