A Google Business Profile is free and gets you found on Google Maps — but it can't take payments, can't stop a sudden suspension, and can't rank beyond local search. This guide breaks down exactly where a GBP stops and a website starts, with real 2026 costs from £950.

Most small businesses lose Google reviews not because customers won't leave one — but because the ask comes too late, through the wrong channel, or with too much friction. This guide breaks down the exact 9-step system for asking at the right moment, responding to negative reviews without breaking Google's policies, and understanding whether a paid review tool is actually worth the monthly cost — plus how review count and velocity directly influence your local search ranking.

The GBP website button is one of the highest-intent clicks a local business receives. Most businesses default to the homepage — but that is rarely the strongest choice. This guide compares homepage, service page, location page, and booking page destinations, and gives you a clear decision framework based on visitor intent, tracking setup, and business type.