Building a website yourself seems cheaper and faster, but is it the right choice for your business in 2026? This guide gives you the honest answer most agencies won't tell you: when DIY actually makes sense, when it becomes expensive, and exactly when hiring a professional pays off. We break down real costs, time investment, business impact, and give you a clear decision framework based on your specific situation—not a one-size-fits-all answer. By the end, you'll know exactly