UK business owners choosing between Wix Studio and Shopify in 2026 face a genuinely difficult decision — and most comparisons online are written by affiliate marketers, not agencies who build stores for a living. This post gives you the honest agency perspective: what Wix Studio ecommerce can and cannot do, how it compares to Shopify for UK businesses, what it costs, and which platform actually suits your situation. No bias. No affiliate links. Just a clear answer.